Expert Tech Advice for Non-Technical Founders

We provide expert advice to help non-technical founders achieve early success and avoid costly missteps. 

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The early tech decisions that you make can make or break your business.

It’s entirely possible to build a successful tech company without prior experience in software development – Airbnb and Zappos are two well-known examples of companies that were started by non-technical founders.  

To successfully chart this course non-technical founders face three critical early-stage decision points: outlining an effective technology strategy for the company, deciding what staffing approach to take, and attracting top tech talent. 

Getting these three things right is incredibly important – missteps can cost you time, money, and even lead to conditions that sink your business before it gets off the ground.

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Navigating these decisions on your own can be costly. Early mistakes often result in huge amounts of lost time and unnecessary spending. In the worst case scenario, this can lead to conditions that sink your business before it gets off the ground. 

That’s why it’s essential to have trusted expert tech guidance at the start of your journey.

You don’t need to hire a CTO or have a technical co-founder to get these early decisions right – but you do need to have advice from tech experts.  That’s where we come in.

We specialize in providing trustworthy and affordable tech advice to help non-technical founders plan and launch effectively. 

Software development can be a predatory industry, making it hard to trust the motives and advice of those who are seeking to land or maximize a development contract. We take this dynamic out of the equation entirely by being a trusted expert advisor that will never try to upsell you on other services. Our only incentive is to safeguard your best interests. 

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What We Can Help With

Technology Strategy:

  • Make sure that your software/app idea is technically feasible
  • Deep-dive understanding of your vision and translating it into an actionable technology plan that matches your business plan
  • Designing a detailed technical blueprint (project requirements) for your product 

Staffing Strategy:

  • Assessing realistic budget, staffing, and timeline expectations
  • Outline the specific technical skillsets needed to build your product
  • Assess viable implementation pathways (figuring out if you should search for a CTO or co-founder, build an in-house development team, consider freelancers, or explore outsourcing development to a company)
  • Guidance on how to effectively manage a software project as a non-technical founder 

Talent Recruitment, Vetting, and Onboarding:

  • Help recruiting, vetting, and interviewing individual candidates for tech roles
  • Share best practices about technical job descriptions, appropriate titles, and salary ranges
  • Help finding and vetting software development companies
  • Manage the vendor bidding process to make sure you get a fair price and favorable terms (if hiring a company)
  • Support onboarding first tech hires and transferring all tech planning to date
  • Early stage/transitional management of tech hires
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The YourCTO Guarantee:

  • You will work directly with both of our experienced co-founders.
  • We will never try to upsell you on software development services. Our only incentive is helping you make the right decisions.
  • We are accountable only to you – we won’t work with any direct competitors or take a cut from recommended vendors or hires.
  • We offer flexible month-to-month fixed price contracts – only keep our services if you’re deriving value.

Who You’ll be Working With:

Our founders David and Shubhanan have a combined 35 years of experience in technology, business development, and strategic planning.  As one technical expert and one non-technical founder, they are uniquely sensitive to the challenges that face non-technical entrepreneurs. They have worked with a wide range of clients from idea-stage companies to $150 million in revenue.

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Client Testimonials

“Working with YourCTO has been a phenomenal experience. They did a great job building our app, at a very fair price. Both co-founders gave us an amazing level of attention and made the process feel easy. I highly recommend working with them.”
BrendanFounder, Vennd LLC
“YourCTO’s advice easily saved us tens of thousands of dollars. Their consulting services are very affordable and extremely impactful. I strongly recommend hiring them, especially at the start of a project.”
MacFounder, Quanta Technologies
YourCTO has been an exemplary technology partner. Their communication, professionalism, and quality of work have all been excellent. We have always felt like a priority for both of their founders, and are already working with them for a second time.
Marcus and TimFounders, Uflex
“I’ve worked with YourCTO for almost a year now. Their service and communication are amazing. They include me in every part of the process, and have contributed great ideas that have made my app cooler! Impressive service overall!”
PiaFounder, Shred O Tour
After having awful experiences with other companies, I was discouraged. Then I found YourCTO – working with them has revitalized my dream. I feel excited about my business again, and they’ve made the process effortless.
MistyFounder, Handicapable
“YourCTO had fantastic communication and enthusiasm throughout the entire development process, seven days a week, day and night. The team lent insight and guidance from start to finish.”
RyanStealth Mode Startup Idea
“It has been such a pleasure working with YourCTO. I cannot thank them enough for working hard to help bring my vision to fruition. Without question, YourCTO will be my top choice for all tech-related services in the future!”
DestinyFounder, The Drake Institute
YourCTO built an absolutely beautiful app – bringing my idea to life exactly as I’d envisioned it. They really cared about my vision, and helped me find the most cost effective approach. Their one-to-one service was incredible. I definitely recommend working with them.”
AmeeraFounder, Lovetopia
“Working with YourCTO has been a wonderful experience. They have superior technical skill and "that something extra" customer service experience. I would without question highly recommend them to my colleagues and my friends.”
TracyFounder and CEO, Nonprofit Organization
“The experience was impressive. YourCTO educated me on so many things that I didn`t know about mobile app development. If knew back then what I know now, I would have cancelled my previous vendor a week into the project.”
AmaduFounder, GuestsParking

Related Work

Interested in our advice? Contact us today.

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